It’s business UNusual.




Think Differently


We help businesses transform to play a bigger game.

The market has changed forever.

The world looks and feels so very different.
You need to reinvent the way you play to survive and position yourself to thrive.

 There are models and methods to adapt, learn and transform to get through very challenging times.

   Now is the perfect time to get started.

Creativity is king and queen and the whole deck of cards right now.

Let us harness that energy together.

It is time to make the plans and take the actions that matter to adapt to the new real.  

The world wants leaders right now.

We need winners who inspire us.  Let us help you and your business become the winners you aspire to be.

In challenging times there are two types of people:

Those who take a broader view and plan for adaptation and re-emergence.

Or those that panic, hold onto the old way of thinking and being and end up standing still or worse yet, falling out of the picture.

Why Category Design is the strategy

Category design is the act of designing a new market space for your business. 

Category design goes past creating a great product or service.  It focuses on creating a whole new way of looking at a challenge.  It gives you the opportunity to generate consumer demand, rather than just trying to take a slice of someone else’s pie.

Category Design helps you reimagine and take action to help satisfy what your community really needs now .

We see you.
We know your struggles.
Been there, done that.
We Believe in YOU.

We realised there were founders who wanted to impact our world in a transformational way – just like we do – but they lacked the power of the right team and strategic thinking to deliver on their wildest dreams.

To help, we began creating a stellar team of creatives, business leaders and deal makers, digital marketers, public relations pros, film & television master storytellers – all dream making natives – so we could lead a movement of transforming companies into growing category kings.

We’ve built companies to $100m, campaigned for the ban on palm oil, created TV and film, and done PR, brand and strategy for some of the biggest organisations in the world.

We always love to play a bigger game.

“They've inspired us to raise the bar"

“I must say a big thank you to Kaama and the very talented team at The Social Producers. We were introduced to TSP six months ago at a very critical time of our start-up journey. Throughout our time together they have nurtured our company like it was their own and have been an absolute pleasure to work with.

They have inspired us to raise the bar and have made sure that our ideas and people continue to develop and strengthen. Looking forward to Chapter 2 with them and shooting for the moon.”

- CASSANDRA SASSO, Founding CEO, Wander Retreats

Meet with us online now to see if we can help you.

We understand the obstacles in the river and the mountains to climb.