It’s time to flick the switch on business as usual.
It’s not enough to build a great company with a superb culture that comes to market to be “the best”…
You have to be different and make a difference in people’s lives.
Stop comparing yourself to others in your market.
Instead reinvent the market.
If you succeed at this you are not just a disruptor, but a category creator.
It means changing the way the world relates to you and what you do.
It is understanding that being different is better than being better.
It takes a shift of mindset, courage, and creativity to deliver on this promise.
There are two types of founders:
Are you a founder who wants to play a bigger game, but you don’t know where to start?
Or do you have an audacious and disruptive business and want to close the gap between your vision and your current reality?
Why create a category rather than disrupt one?
Category creation is the act of designing a new space. Think Birdseye, Uber, AirBnB, Apple. Category creation goes past creating a great product or service.
It focuses on creating a whole new way of looking at a challenge.
It gives you the opportunity to generate consumer demand, rather than just trying to take a slice of someone else’s pie.
We see you.
We know your struggles.
Been there, done that.
We Believe in YOU.
We realised there were founders who wanted to impact our world in a transformational way - just like we do - but they lacked the power of the right team and strategic thinking to deliver on their wildest dreams.
To help, we began creating a stellar team of creatives, business leaders and deal makers, digital marketers, public relations pros, film & television master storytellers - all dream making natives - so we could lead a movement of transforming companies into growing category kings.
We’ve built companies to $100m, campaigned for the ban on palm oil, created TV and film, and done PR, brand and strategy for some of the biggest organisations in the world.
We always love to play a bigger game.
It takes a diverse set of skills.
“They've inspired us to raise the bar"
“I must say a big thank you to Kaama and the very talented team at The Social Producers. We were introduced to TSP six months ago at a very critical time of our start-up journey. Throughout our time together they have nurtured our company like it was their own and have been an absolute pleasure to work with.
They have inspired us to raise the bar and have made sure that our ideas and people continue to develop and strengthen. Looking forward to Chapter 2 with them and shooting for the moon.”
- CASSANDRA SASSO, Founding CEO, Wander Retreats