Stories, I’m told I have to tell ‘em, but how exactly do they help my business?

by Ben Skelton | Business Growth, Entrepreneurship, Marketing, Reputation, Storytelling

Ben Skelton Written by Ben Skelton It’s simple. Good stories aren’t told, they are retold, and retold, and retold. That’s what we want for our business, right? People to hear what we’re offering in our business and to connect and share that story with everyone they...

Start With A Problem Worth Solving

by Ben Skelton | Business Growth, Entrepreneurship, Marketing, Reputation

Start With A Problem Worth Solving Written by Ben Skelton Every successful business solves a key problem in their customer’s lives. If you think about all the problems you face each day on a micro-level, you start to realise that without our inherent thirst to...

Is your “Nemesis” stopping you from being the next Steve Jobs?

by Kaama Joy | Entrepreneurship, Leadership, Personal Development, Reputation

Is your “Nemesis” stopping you from being the next Steve Jobs? Written by Kaama Joy Last week ‘The Atlantic’ published an article called ‘How an Online Nemesis Can Help You Succeed’ by Taylor Lorenz. The article explored the benefits of having a ‘nemesis’,...

The Customer Value Journey

by Ben Skelton | Business Growth, Entrepreneurship, Marketing

Business Growth Written by Ben Skelton Good marketing is about putting the right message, in front of the right people, at the right time. Simple right? Well, at least it sounds simple. The most valuable customers are the ones that not only buy from you once, but stay...

Is passion more important than practical skills?

by Matt Joy | Business Growth, Entrepreneurship, Leadership, Personal Development, Uncategorised

Business Growth Written by Matt Joy As an entrepreneur it is important to have passion for what you are doing. However, an equally vital skill set is recognising the practicality of what you actually need to know in order to set your self up for success. You need to...

Want to get a handle on leadership, reclaim your time!

by Ben Skelton | Entrepreneurship, Leadership, Personal Development

founders Written by Addie Back in January a video of Bill Gates and Warren Buffet in conversation went viral. The phrase that captured everyone’s attention was simple, “busy is the new stupid”. The most valuable thing you have is your time. Everyone has the same...