by Ben Skelton | Content, COVID19, Marketing
Creating Content In A Crisis When times are good creating content is simple. There is only really one rule, create lots and post it often. However, COVID-19 or as we are already saying in Oz ‘Rona’ has changed the rules. Obviously not just for how your business...
by Ben Skelton | Business Growth, Entrepreneurship, Marketing, Reputation, Storytelling
Ben Skelton Written by Ben Skelton It’s simple. Good stories aren’t told, they are retold, and retold, and retold. That’s what we want for our business, right? People to hear what we’re offering in our business and to connect and share that story with everyone they...
by Ben Skelton | Business Growth, Entrepreneurship, Marketing, Reputation
Start With A Problem Worth Solving Written by Ben Skelton Every successful business solves a key problem in their customer’s lives. If you think about all the problems you face each day on a micro-level, you start to realise that without our inherent thirst to...
by Ben Skelton | Business Growth, Entrepreneurship, Marketing
Business Growth Written by Ben Skelton Good marketing is about putting the right message, in front of the right people, at the right time. Simple right? Well, at least it sounds simple. The most valuable customers are the ones that not only buy from you once, but stay...
