Avoiding the #1 mistake of leaving corporate to be an entrepreneur

So you want to be an entrepreneur?  The number one mistake I made when I left corporate was not immediately defining my value proposition and being completely clear on who and what I stood for as a small business.

Not realising that I am no longer a figurehead in this industry that I had come from.  I was then an outside consultant with my own business, a business my potential clients  had no knowledge about. What was my value proposition that I was offering?

As the old marketing principle goes, “if you’re marketing to everyone, you’re marketing to no one.” So establishing who I was crucial.  I’m now pretty passionate about helping others dodging the  time and money consuming pitfalls like this that are easily avoidable.

Matt Joy