Stories, I’m told I have to tell ‘em, but how exactly do they help my business?
It’s simple. Good stories aren’t told, they are retold, and retold, and retold. That’s what we want for our business, right? People to hear what we’re offering in our business and to connect and...
Start With A Problem Worth Solving
Every successful business solves a key problem in their customer’s lives. If you think about all the problems you face each day on a micro-level, you start to realise that without our inherent...
Is your “Nemesis” stopping you from being the next Steve Jobs?
Last week ‘The Atlantic’ published an article called ‘How an Online Nemesis Can Help You Succeed’ by Taylor Lorenz. The article explored the benefits of having a ‘nemesis’, particularly for the...
The Customer Value Journey
Good marketing is about putting the right message, in front of the right people, at the right time. Simple right? Well, at least it sounds simple. The most valuable customers are the ones that not...
Bad language is killing your reputation
At last count, I have worked through 10 crises since we rang in the new year. From clients to friends, family and flatmates we’ve had a hell of a first few months of 2019. To be fair, 2018 probably...
Is passion more important than practical skills?
As an entrepreneur it is important to have passion for what you are doing. However, an equally vital skill set is recognising the practicality of what you actually need to know in order to set your...
Want to get a handle on leadership, reclaim your time!
Back in January a video of Bill Gates and Warren Buffet in conversation went viral. The phrase that captured everyone’s attention was simple, “busy is the new stupid”. The most valuable thing you...
Personal Growth = Business Growth
Are you looking to streamline your business’s growth? Are you interested in growing it to triple its size and maintaining its success? One crucial component you should not forget is the personal...
The art of frame control in deal negotiations
Last month, Banksy, the infamous artist, activist and mystery man, installed a shredder in his painting ‘Girl with a Balloon’. As soon as the hammer fell at Sotheby’s, the painting was destroyed....
Avoiding the #1 mistake of leaving corporate to be an entrepreneur
So you want to be an entrepreneur? The number one mistake I made when I left corporate was not immediately defining my value proposition and being completely clear on who and what I stood for as a...